Welcome to the fourth edition of our “Meet the Team serie” to discover who’s behind our WAVE by AGC solutions.
Today, allow us to introduce Rafik Addaci, our dedicated #WAVEANTENNA Product Manager!
What is your role at WAVE by AGC, and what are your key responsibilities?
My key responsibilities as a Product Manager for WAVEANTENNA consist of analyzing customer needs, responding to their demand, and adapting our products to their expectations. To do this, I must guarantee product management: downstream for the marketing and optimization of existing products, but also upstream by anticipating new market needs and using my technical expertise to always offer innovative products to our customers to address their existing pains or respond to an innovation they are looking for.
What inspired you to join WAVE by AGC and be a part of the connectivity revolution?
The arrival and mass deployment of 5G is only a matter of time, even 6G is emerging in research centers around the world. Innovating and providing glass-related connectivity solutions, seemed very promising and enormously challenging. Indeed, glass facades, and glass in general, will inevitably be part of the new ecosystem that the deployment of new technologies and the growing need for connectivity will impose. As someone who loves challenges and innovation, joining this Wave adventure was also a way for me to get out of my comfort zone into a field that is completely different from what I have known before. Collaborating with glass experts opposes constraints, enriches exchanges, and therefore pushes innovation to its maximum.
What sets WAVE by AGC apart from other companies in the connectivity industry, and why are you proud to be a part of this team?
In the WAVE by AGC adventure (glass-related connectivity solutions) the challenge is always there from A to Z: bringing innovation to a “transparent” and “basic” product (glass), making two distinct worlds speak (the glass world, and the RF world) to find common ground force us to push innovation to the maximum of these two worlds, bringing differentiation and respond to a customer need, and finally the solutions must be part of a global AGC strategy which consists of developing increasingly sustainable solutions. While there were no guarantees, the result is that Wave by AGC has undoubtedly succeeded in developing products and solutions that are completely innovative and distinct from standard offerings in the market
What’s the most exciting aspect of your job, and how does it align with your passions?
Accompanying the product from its birth and taking all the challenges until finally seeing it marketed is really exciting. Managing the product requires me to play on several fronts (market study, development, production, pricing, marketing, customer satisfaction, etc.) and involves several exchanges with different collaborators from different domains and this is very enriching in terms of exchanges, learning and pushed you to innovate all the time.
At WAVE by AGC, we take immense pride in reshaping the connectivity industry with innovative and sustainable solutions like WAVEANTENNA, WAVETRAP and WAVETHRU.
For more information please feel free to contact us.
Stay tuned as we unveil more fascinating team features every month!