Catering to people on the go at Bruno Food Corner means more to Group BRUNO than just providing the necessary food, drink and fuel requirements for its customers.
The food corner also attracts business employees and owners from nearby areas for meals and breaks. However, access to the telecoms network was poor and connections unreliable. The Bruno Group needed an affordable, multi-operator solution to improve the customer experience fast.
As you can read in our recent use case, an audit was conducted at the Bruno Food Corner in Bilzen to assess connectivity at around 100 spots at location. In just 2 days, approximately 80 meters of façade were treated with the innovative and easy-to-process WAVETHRU glass solution without disrupting the daily business activities.
Optimising service delivery at Bruno Food Corner
“Connectivity is crucial to offering optimal service and being able to meet customer demands,” further explains Luca Bruno, sales and marketing, Group BRUNO in this video testimonial. “It is important to the Bruno group.”
However, there were number of challenges impairing the ability to access a strong, consistent and reliable connection.
Luca states: “One of the major problems we are facing today is how our buildings were constructed. They contain a great deal of iron which reduces mobile signal.”
Initial research yielded some disappointing results: “We explored adding some antennas as a possible solution but they only work with a single network provider and don’t offer a solution for people who don’t use that provider.”
“But then, eventually, we found the WAVETHRU treatment for our windows. With the solution we have implemented today, we are able to provide our customers with increased connectivity for different network providers.”
WAVETHRU by AGC applies a unique laser pattern that is nearly invisible to the naked eye. Just 20% to 30% of the window needs to be treated to improve the indoor signal on all frequency ranges under 6GHz. This makes it a future-proof solution for 5G and there is no need to adapt the solution if new technology is introduced or the operator infrastructure changes.
Easy to install, the treatment is applied on-site to existing windows. It is non-intrusive as there are no wires. There is no impact on building aesthetics as it is invisible to building occupants and does not effect the glazing insulation or thermal performance. It enables a better end-user experience as phones consume less power for a longer battery life.
Network expansion
37 windows have been treated at Bruno Food Corner in Bilzen, and Luca expands on why this is so essential for the operation: “Digitisation is really important today especially for our food corners where services include the pickup and delivery of products which requires excellent connectivity. We didn’t have this in the past. But this collaboration has really improved matters and we are ready to use our network for further applications.”
It is not just the performance of WAVETHRU that surprised Luca: “I was amazed at how easy and efficient WAVETHRU’s treatment of the glass really was. The shop could continue to operate. Customers didn’t experience any inconvenience. The result is outstanding.”
He concludes: “We operate in different places – industrial locations, city centres, and train stations. Our ambition is to keep expanding which is why it is important that this becomes a standard solution for us. Excellent connectivity allows us to push digitisation further and integrate even more applications.”
Dive into our dedicated WAVETHRU website to read all about this use case and many more spaces we’ve transformed or contact our sales team now.
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